LATEST NEWS – India’s largest e-commerce marketplace Flipkart has opted to go with Microsoft’s Azure cloud computing platform, moving away from global rival Amazon’s AWS cloud services.
The deal between the Redmond company was announced by Microsoft CEO Satya Nadella himself, during the course of a chat with Flipkart Group CEO Binny Bansal and Infosys co-founder Nandan Nilekani in Bengaluru on Monday.
Microsoft is trying to win favour from start-ups in India to utilise its Azure cloud service after failing to get them to build apps for its Windows 10 platform. It is also playing catch up with Amazon’s Web Services, which has a lead over rivals in wooing Indian firms to host their applications on the cloud.
Getting India’s most successful start-up to endorse the Microsoft Azure platform could go a long way in bringing more start-ups and local companies to sign up for its services.
Flipkart wants to partner Microsoft as they are opening its own data centres to address the mobile-first nature of its service. Ahead of its Big Billion Days sale last October, the company’s new data centres, built to its own specifications, began handling the load from the millions of daily shoppers.
Flipkart said that it had opted for its own data centres since most services offered by cloud providers such as Microsoft, Google and Amazon were built for western enterprises and personal computers. With the majority of its traffic coming from mobile devices, the company said it made sense for a custom solution. READ MORE